Description

Overview

The Digital Development Lead leads the strategy and implementation of the annual giving program. Key responsibilities include developing and executing annual appeals for core program areas, managing and growing sustaining monthly giving programs, overseeing giving circles, and coordinating programmatic affinity groups. This role also involves the implementation of direct marketing efforts and requires close collaboration with both internal and external stakeholders.

Experience Required

Bachelor's degree in Nonprofit Management, Communications, Sales, or a related field, or equivalent combination of education, training, and experience.

5 years of demonstrated development/fundraising experience, consistently meeting or exceeding fundraising goals in the virtual fundraising environment.

Salesforce experience is a plus.

Understands and embraces mission-based organizations.

Essential Responsibilities

Portfolio Management

Lead the cultivation, solicitation, and stewardship of annual fund prospects, focusing exclusively on digital giving channels for acquisition and retention. Develop and execute online appeals and innovative digital campaigns to generate significant revenue for the Foundation.

Develop and implement strategies to drive year-over-year growth in donor acquisition, retention, and average gift size.

Drive year-over-year revenue growth from all digital giving channels.

Own and lead the HOPE 4 HEROES Campaign, driving collaboration and year-over-year revenue growth in partnership with the sections.

Develop and test new initiatives and innovative annual campaigns to drive fundraising outcomes.

Collaborate with development team members to identify and qualify new prospects and accurately track them in the Salesforce CRM database.

Use data analysis to evaluate the effectiveness of campaigns.

Ensure all transactions related to annual giving are accurately tracked and managed in Salesforce.

Strategize and oversee the comprehensive solicitation and acknowledgment processes for all annual donors, ensuring best-in-class digital donor experience and compliance with fundraising regulations.

Oversee the program budget and perform the ongoing tracking of expenses and revenue.

Serve as the liaison to the Finance Department to ensure records reconcile with accounting records

Manage backend system testing for digital development campaigns, ensuring transactions flow through established data sources. Lead all digital development infrastructure troubleshooting with proper stakeholders.

Reconcile campaign results for use with PGA Foundation leadership, Section Leadership, donors, board members, and the finance team.

Reporting

Define, track, analyze, and report on metrics and analytics to consistently understand the health of the programs. This includes ensuring compliance by analyzing current use fund activity and providing appropriate communications about the fund and reports to leadership.

Sustain donor relations by partnering with the development team to create donor-specific impact reports and additional cultivation, request, and stewardship materials.

Produce annual fund reports, both printed and digital. Work with the digital marketing team to produce regular communications, newsletters, and proposals for PGA REACH Trustees and major donors, and prospects.

Devise and use consistent, accurate, and appropriate information-sharing mechanisms for stewarding prospects and donors, including Salesforce or other software unique to national program implementation, endowed fund awarding, impact report information acquisition, and others as appropriate.

Execute a collaborative fundraising plan with the sections, and build and use a regular mechanism for reporting campaign results to local sections.

Annual Fund Plan

In partnership with the PGA Sections, develop and execute a comprehensive annual giving fundraising plan and appeal schedule, working closely with the Marketing and Communications team. Establish clear, measurable goals for the program, including targets for dollars raised, participation rates, and qualitative outcomes.

Drive strategy for the development and execution of a calendar of multidimensional appeals that leverage a variety of media to communicate with potential and current donors.

Drive strategy for the development and execution of a calendar of events that engage donors, hold them close to the mission of the organization, and elevate their giving.

Track the progress of appeals to determine effectiveness and ROI.

Conduct regular segmentation and data analyses to help inform new strategies for activating donors.